Make Your Website an Email List Building Machine

  Everybody knows one-sided relationships never work. The same is true with websites. If a website is focused entirely upon you, you will lose any visitors that may stumble across it. On the other hand, a website done correctly (one that focuses on the visitor) can easily become a lead capturing machine!

So as you are considering building or redesigning your website think carefully about how to collect people's details when they visit your site.  There are many schools of thought on how this should be done.






Now remember people are visiting your site for a reason and typically want to do something.  Give your visitors something to do. Give them something free to download. Let them register for an online competition giveaway (eg Holiday promotion). Ask for their opinion on a blog entry.

Do something, anything, and once the person responds, you "Require" the following information: name, and email.  Are they a qualified lead yet, maybe not but over time they may become a great customer through smart email marketing strategy.  I'll discuss auto-responders in my next blog.